search ads(Google / Bing)
The user has formed a keyword → search results → clicks on the ad → landing page.
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BAOTOU · CHATGPT ADS
Targeting companies in Baotou rare earth steel, equipment manufacturing, aluminum, and new energy materials, deploy ChatGPT Ads: when overseas buyers use AI to compare suppliers, technical solutions, and procurement channels, they appear with clearly labeled sponsorship information below the conversation, then direct to the official website/independent site for inquiries—complementing Google search ads and GEO visibility, rather than replacing them.
More and more overseas buyers first ask AI, then search Google, and then look for suppliers. For companies in Baotou rare earth steel, equipment manufacturing, aluminum, and new energy materials, relying only on traditional search and social media will miss the window when they are 'comparing options in conversation'.
Buyers will ask "who can supply XX materials" and "which equipment is suitable for a certain operating condition", and ChatGPT Ads will match in the context of the conversation, rather than just bidding on keywords.
Fine chemicals, battery materials, equipment parameters, food specifications, etc., are naturally suitable to be understood by overseas buyers using the 'problem-solution' approach.
Google Ads/Bing undertakes active search terms; ChatGPT Ads undertakes comparison and consultation scenarios in the conversation, which can be planned together with SEO and Geo.
Sponsorship information is independently labeled, and model responses are not rewritten; Baotou enterprises complete trust and inquiry with landing pages and product materials, rather than expecting a path of "being recommended by AI".
Don't read it as "open another keyword account": the delivery signal is closer to the conversation context, the landing page and the context hints provided by the advertiser, rather than the traditional exact keyword match.
The user has formed a keyword → search results → clicks on the ad → landing page.
Users explore and compare in the conversation → answers below display sponsored information → click to enter the brand landing page.
Dialogue Customer Acquisition Structure
Procurement / Plan / Selection Intent
Series · Ad Group · Creative
Answer clearly marked below
Click to learn about the brand
Inquiry undertaking
Complete the account and pre-launch preparation before entering the dialogue scenario strategy and idea launch. Do not use the "official agent" for self-packaging; service according to the actual deliverable account opening, configuration and release preparation.
Assist Baotou Enterprises in completing the account setup and basic permission preparation for Ads Manager.
Complete the basic account setup according to the business entity, settlement currency, and billing information.
Sort out English product pages, brand names, main images, and product contexts that can be disclosed externally to avoid being unable to go live after account opening.
Provide process guidance and documentation checklists for Baotou's foreign trade and manufacturing team who are not familiar with the OpenAI advertising backend.
The launch team is responsible for everything from sorting out conversation intents to managing ad groups, creatives, and budget pacing, so Baotou companies do not need to explore the new backend on their own.
Daily account maintenance, collaboration permissions, and campaign status check.
Choose the objective based on exposure / clicks / conversions, and match the budgeting method.
Organize ad group themes around product usage scenarios, purchasing issues, and industry context.
Brand name, title, copy, main image, and landing page information should be consistent to help overseas buyers make a quick judgment.
Set the delivery scope according to available markets and Web/App platforms (based on the current capabilities of the platform).
Focus on the paths of impressions, clicks, costs, and landing conversions, iterating on intent themes and creativity.
The core is not about piling up the quantity of materials, but about translating 'how overseas buyers would ask' into ad group themes, copywriting, and corresponding product pages.
Select exposure (CPM), clicks (CPC), or conversion-oriented goals by stage, and first verify whether the conversation scenario matches the product.
Break down the Baotou product into 'questions buyers would ask': specifications, working conditions, certifications, delivery time, alternative solutions, and other topic clusters.
A brand name, title, copy, main image, and landing page URL make up an ad that can be reviewed and launched.
The advertising language, product specifications, and contact information should be consistent with the independent site, and it is recommended to add UTM to facilitate source distinction.
Turn the local industry advantages into 'questions that overseas buyers would ask AI,' and then apply them to ad groups and product pages — instead of vaguely writing 'covering global users.'
Focusing on Baotou's local advantageous categories and application scenarios, organize the questions that overseas buyers might ask AI into ad group themes, and then direct them to the specification and inquiry pages.
Combine Baotou industry parameters with selection habits, use dialogue scenarios to reach early comparison intentions, and explain performance and contact information on the landing page.
Break down equipment/solution-related consultations into intent topics, and combine them with parameter pages, videos, or LinkedIn decision-maker outreach.
Categories, certifications, and supply capacity can serve as discussion topics; after advertising, it leads to multilingual product pages and contact forms.
First clarify the problem, then provide an executable path—avoid mistaking 'opened an account' for 'already being seen in an AI conversation'.
I heard that ChatGPT can recommend suppliers, but I don't know how to get ads into the conversation.
SolutionsDifferentiate GEO natural visibility from ChatGPT Ads sponsored reach, and plan separately by account, intent theme, and landing page
Only knows how to run Google Ads, doesn't know the difference between conversational ads and keywords
SolutionsRebuild ad groups based on 'how buyers would ask,' rather than directly copying the search term list into ChatGPT Ads
Chemical industry / Equipment parameters are complex, worried that advertisements can't explain them clearly
SolutionsThe advertisement is only responsible for 'appearing and attracting clicks'; detailed specifications are provided on the landing page and in the information package, to be followed up by sales.
After opening the account, I don't know how to prioritize with SEO, GEO, and LinkedIn
SolutionsProvide a 90-day mix based on target market and product maturity: search customer acquisition, conversational outreach, B2B content
Conversation ads are responsible for 'people currently asking AI'; search, social media, and content are responsible for other intent stages. Combining them is more important than piling channels individually.
Google Ads / Bing captures keywords; ChatGPT Ads captures conversational comparisons. Share landing pages and product word systems.
GEO builds citeable corporate and product knowledge; ChatGPT Ads provide clickable sponsored links in conversational scenarios.
LinkedIn reaches procurement and engineering positions; ChatGPT Ads covers the earlier stages of solution exploration.
Priority will be given to companies whose products can be clearly explained in English, have an official website or independent site for transactions, and whose overseas buyers are likely to conduct preliminary research using AI.
Categories and application scenarios are suitable to be understood by buyers in a 'problem-oriented' way.
Frequent dialogues about model selection and performance comparison, suitable for intent-themed placement.
There are many consultations on working conditions and plans, which can be coordinated with the parameter page and videos.
There are already multilingual sites and inquiry processes in place, making it easier to handle clicks.
With keywords and landing page assets, it is easier to migrate conversation topics.
The service radius can cover similar outbound needs in other cities of Hubei.
From industry dialogue scenarios to online optimization, an eight-step closed loop.
Product, Market, and Existing Advertising Base
How buyers will ask and compare options
English page, contact information, and tracking
Account Opening and Basic Configuration
Objectives, ad groups, main copy and images
Based on market and client-side placement
Impressions, Clicks, and Landing Performance
Intent Themes and Creative Iteration
Explain delivery using the plan structure, without fabricating lead volume, CPL, or official endorsement data.
Application scenario, intention, theme ChatGPT Ads creativity Specification landing page Sales follow-up.
Cluster of operating condition issues Parameter page / Video collaboration Combined with reaching LinkedIn decision-makers.
Reuse Google Ads product keywords and landing pages, test conversation scenarios with a small budget, and then decide whether to scale up.
Explain around account opening, the relationship with search/GEO, industry applicability, and the boundaries of managed operations.
It is usually necessary to prepare the business entity, put relevant information and accessible landing pages, and complete the account and basic configuration in Ads Manager. Tigerwings can assist in account opening and preparation before release.
No. Sponsorship information operates separately from the model's responses, ads are clearly marked, and advertisers cannot rewrite or reorder the model's replies.
Commonly include business entity information, official website/independent website, product English description, brand name and main map, target market and budget interval, etc., which are subject to the current account opening and review requirements.
Can assist in account opening, account configuration, intent theme and creative construction, budget management and data optimization. Whether it has the qualification of the official agent of the platform, the actual authorization shall prevail, and the page does not have a fictitious title.
Google Ads focuses on search keyword intent; ChatGPT Ads focus on conversational contextual matching. Baotou enterprises can use the two as complementary channels to share landing pages and product narratives.
Suitable as a pilot: Such products are often consulted by overseas buyers in the form of "selection/comparison/working conditions". As long as the English landing page can clarify the specifications and contact information.
Subject to the country and side where Ads Manager is currently open. Baotou companies often pilot from major English-language markets before scaling by performance.
Advertising costs are generated on the platform according to the selected objective (such as impressions, clicks, etc.); HuYi service fees are calculated separately from advertising costs.
It usually includes account management, campaign and ad group setup, conversation intent topics, coordination of creatives and landing pages, and budget and data optimization.
No. Geo focuses on making brand and product knowledge more likely to be naturally referenced by AI; ChatGPT Ads are paid sponsorship reach. Both can be parallel, with different paths.
Sure. Advertisements usually lead to the company's official website or the product page of an independent site, and then complete conversion actions such as inquiries or information downloads.
A common combination of B2B equipment and chemical companies: ChatGPT Ads covers early program exploration, and LinkedIn reaches procurement and engineering decision makers in well-defined positions.
The chemical, new energy, equipment and foreign trade teams can start with a dialogue scenario: clarify how the buyer will ask, whether the landing page can be accepted, and then decide to open a ChatGPT Ads account, pilot or combine it with Google Ads/Geo/LinkedIn.